Set up your shop

New to Big Cartel and ready to get started? Awesome! We're glad to have you with us. Once you've created your account, here's how to get ready to sell your work.

🎉 Shop essentials

Add your first product. Name it, upload images, give it a price, set shipping costs, and add variants like size or color. It's easy, we promise.

Pick a theme and customize it. Change up the color scheme, set fonts, and upload a header image or logo to give your store the vibe of your brand.

Set up your checkout. For real, don't skip this! It's how you get paid for what you sell in your shop. Use PayPal, Stripe, or both for online payments.

🏆 Premium features

If you're using a paid plan, make sure to take full advantage of all the upgraded features Big Cartel has to offer. Remember, you can upgrade anytime.

Enable inventory tracking to keep track of what you have in stock and have products sell out automatically once the quantity hits zero.

Use a custom domain to give your shop its own home on the internet. Use a URL you've already registered, or create one through your Big Cartel admin.

Create a variety of promotional discount codes to entice new buyers and reward loyal ones.

Automatically email your customers when you mark orders as shipped in the admin. You can even split an order into multiple shipments, and include tracking information so everyone stays in the loop.

♦️ Diamond plan features

Along with our fantastic premium paid features, our Diamond plan offers even more ways for shops and sellers to elevate their online presence.

Upload up to twenty-five images per product to showcase multiple angles, styles, and product variants in your storefront.

Connect Google Analytics to access advanced analytics and detailed insights into customer behavior to improve marketing strategies and campaigns for better results and broader reach.

Connect a Facebook pixel to your storefront while running your marketing campaign to track customer actions after seeing your ads on Facebook and Instagram. This will enhance your retargeting efforts.

Pinterest Tag easily connects to your Big Cartel admin to track how users interact with your shop after engaging with your Pinterest ads. You can use this data to create more personalized marketing campaigns.

The TikTok pixel connects to your store, providing valuable insights into the effectiveness of your advertising efforts and user actions on your site, such as visiting specific pages or adding items to their cart. This information gives you a comprehensive understanding of user behavior and the impact of your advertising efforts.

Priority support, so Diamond sellers are the first to receive help from our dedicated team of humans!

✨ Finishing touches

Use a custom page to add a returns or store policy page to your shop. Giving your customers a heads up that you only accept returns within 60 days of the purchase date, for example, will help keep your customers aware of your policies. And since you write your own policies you get to choose the terms of your exchanges, returns, and even whether or not you want to accept returns.

Add a profile image (like your logo) to the Account page of your admin to easily identify your shop. It's also the image your customers will see when you share your shop on social media.

Enter a shop description for search engines to track and rank your shop - no SEO wizardry required. Keep it simple and unique, and you're golden.

Create discount codes to give your shop visitors incentive to place orders, and to reward existing customers.

Browse apps and integrations to take managing your shop to the next level. From printing and fulfillment integrations to shipping and promotion apps, we've got you covered.