TikTok Pixel

Help cover image

Integrating the TikTok Pixel into your Big Cartel shop is a breeze—no coding required. Simply input your TikTok Pixel ID, and we take care of the integration, instantly connecting you to the wealth of benefits TikTok advertising offers. This tool allows you to gain insights into customer behaviors, tailor your ads to match audience interests, and measure ad performance directly. It's an effortless way to amplify your reach, refine your marketing strategies, and boost your sales, all through the dynamic world of TikTok.

With Big Cartel, tapping into powerful advertising tools becomes straightforward, leaving you more time to focus on growing your business. It provides you with valuable insights into the effectiveness of your advertising efforts, as well as the actions that users take on your site, such as visiting specific pages or adding items to their cart. This information provides you with a comprehensive understanding of user behavior and the impact of your advertising efforts.

Heads up! Advanced events are only tracked for shops on the Diamond plan. There are limitations to what events are tracked on the Platinum plan.

Looking for a product feed for your TikTok Product Catalog? We make it super easy by providing the right file format that TikTok expects so your product catalog syncs automatically with TikTok after you’ve set it up.

Here’s the format:

  • Using a custom domain:

  • Using a Big Cartel URL:

You can find more on uploading your product catalog to TikTok here.



Before you begin, you’ll need to have a TikTok advertising account. Then you’ll follow the next steps to create and connect the TikTok Pixel to your Big Cartel shop.

  1. In TikTok Ads Manager, go to Tools,and click Events.

  2. Under Web Events, select Manage.

  3. Click Create Pixel.

  4. Select Manual Setup as your connection method and click Next.

  5. Give your Pixel a name and click Next.

  6. Build your business funnel by setting up events that align with your business. The following funnel example shows the events Big Cartel sends.


  7. Select your setup method - you’ll just select the TikTok Pixel Custom Code making sure

    NOT to choose both Events API and TikTok Pixel. Click Next.

  8. Select parameters for events and click Next.

  9. Once events, setup method, and parameters are selected, you're at the final step and won’t need to copy any installation code. Instead, you’ll copy the TikTok Pixel and head to your Big Cartel admin to integrate with your shop.

  10. If you need to go back and copy the TikTok Pixel, you can do so by heading to the

    Ads Manager > Tools > Events. Then you’ll click Manage under Web Events.

Add the TikTok Pixel to your Big Cartel shop

  1. Head over to the Account page in your Big Cartel admin and scroll down to the Advanced Analytics section.

  2. Click Edit Advanced Analytics and paste the copied TikTok Pixel ID into the TikTok Pixel field.

  3. Click Save and you are all set.

Have questions?

Our support team is available Monday - Friday from 8am-6pm EST.

Contact Support