Free Pricing Calculator
Get paid what you’re worth! Cover your costs, hit your goals, and keep doing what you love.
Use this free pricing calculator to find your sweet spot, fast. Factor in your costs, margins, and time, and get a price that actually pays off.
How to use the product pricing calculator
This pricing calculator takes the pressure off and puts clarity in. The tool does the math and gives you a price that makes sense. No more second-guessing. No more winging it.
Enter the details and the tool will help you make sure your pricing is right on the money.
- Cost of Materials: This is what you spend to physically make your product. It includes everything that goes into it—fabric, paint, hardware, packaging, or any raw materials you buy. If you're a digital creator, it could be software subscriptions, stock assets, or any tools you pay for to create the final product. Factor in your time here as well. Set a target for your hourly rate to pay yourself, and calculate the time spent per product.
- Shipping cost: The amount it costs to get your product from you to your customer. This can include postage, packaging materials, or third-party fulfillment fees. If you're offering free shipping to customers, this cost still needs to be factored into your pricing, since you’re covering it. Learn more about setting up shipping on your Big Cartel site.
- Markup: How much you increase your product price over your costs in order to make a profit. It’s the difference between what it costs you to make something and what you sell it for. For example, if your total cost is $10 and you price it at $20, your markup is $10.
- Product price: This is what your customer pays. It’s the final price you list in your shop, which should cover your costs and make room for profit. It’s not just about making money, it also helps signal the value of your work to buyers.
- Profit margin: This is what you actually keep after covering your costs. It’s usually shown as a percentage. So if you sell a product for $50 and it costs you $30 to make and ship, your profit is $20, making your profit margin 40%. Margins help you see how healthy your pricing is long-term.
You’ll get a number that’s competitive, profitable, and tailored to how you work. And yes, it works for physical goods, digital products, and services alike.
Why Getting Your Pricing Right is Critical
If your price is off, your whole business can feel off. Too low, and you’re stuck chasing orders that barely cover costs. Too high, and your customers might bail. Pricing isn’t just about numbers, it’s about perception, profit, and staying in the game long enough to grow your business.
The right price tells your customers your work is worth it. It keeps your creativity sustainable and your goals in reach. That’s what this tool is here to help with.
Calculating Prices for Handmade Products
Jess is a ceramic artist selling small-batch mugs. Each mug takes about 1.5 hours to throw, trim, glaze, and fire. Materials like clay, glaze, and kiln electricity add up to around $8 per mug.
- Cost of materials: $8
- Time to make: 1.5 hours
- Hourly rate goal: $20
- Shipping cost: $8
- Profit goal: 30% margin
The calculator recommends a price of $57.40, per mug. That number covers all her costs, compensates her time, and bakes in enough profit to keep creating sustainably, without underpricing her work.
Calculating Prices for Print on Demand
Andre is a freelance photographer offering annual calendars of his landscape shots. Each calendar is printed in a short run of 100 copies. He spends time curating, editing, and designing the layout, and also pays for printing, packaging, and shipping supplies.
- Printing cost per calendar: $12
- Time to design and prep: 12 hours total
- Hourly rate goal: $50
- Shipping cost: $3
- Expected number of sales: 100
- Profit margin goal: 40%
The calculator suggests a calendar price of $28.20. That price pays Andre for his creative time, covers production and materials, and builds in solid profit—without overpricing the product for fans who return every year. It also leaves flexibility for holiday discounts or bundles.
Calculating Prices for Digital Goods
Sam designs knitwear patterns and sells them as digital downloads. It takes about 10 hours to design, test, and write up a single pattern. There are no per-unit costs since it's digital, but they want to earn back their time and build in profit over multiple sales.
- Time spent: 10 hours
- Hourly rate goal: $25
- Expected number of sales: 50
- Digital platform fees: $0.50 per sale
- Profit margin goal: 50%
The tool recommends a price of $8.25 per pattern. That pricing pays Sam for their time once they hit their sales goal, keeps the download affordable, and leaves room for long-term profit as the pattern sells over time.
Price it. Launch it. Sell it.
Once you’ve nailed your price, you’re ready to open your shop. Big Cartel makes that part easy too. Our platform is built for artists, makers, and indie brands who want to sell without the bloat. You can set up a store in minutes, customize the design to match your vibe, and start taking orders right away.
We keep things clean and affordable, with no listing fees, real human support, and built-in tools to manage inventory, payments, and promos. You’ve already done the hard part (making the thing). We’ll help you sell it.
