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Set Up and Use Omnisend with Big Cartel

Premium Feature | Available to Platinum & Diamond Plan Sellers

Before you start

Before connecting Omnisend to your shop, make sure:

  • You have a Omnisend account or you're ready to create
  • Your Big Cartel shop is active

A paid Big Cartel plan is required to connect and use the Mailchimp integration.

How to connect Mailchimp to Big Cartel

How to connect Mailchimp to Big Cartel

  1. Head to the Omnisend app in the Big Cartel Apps Center:https://app.bigcartel.com/apps/omnisend
  2. Click Add to your store
  3. Review permissions and click Allow to connect
  4. Connect your existing Omnisend account, or create a new one
  5. Confirm your email and follow the setup prompts
  6. Authorize access to complete the connection

Once connected, your shop data will begin syncing automatically.

How to use Omnisend

After connecting, log into Omnisend and upload your brand assets:

  • Go to Store settings → Brand assets
  • Upload your logo and adjust colors/fonts
  • Save your changes

This ensures your emails stay visually consistent with your shop.

Create a popup to collect emails

  1. In Omnisend, go to Forms
  2. Choose a popup or signup form template
  3. Customize it to match your brand (colors, text, layout)
  4. Add an offer (discount, early access, etc.) to encourage signups
  5. Click Enable form → Continue
  6. Your popup will now appear on your storefront

Tip: Strong popup copy examples:

  • “Get 10% off your first order”
  • “Join for early access to new drops”
  • “Spin to win a surprise discount”

Create your first campaign

You can use Omnisend to:

  • Build campaigns from scratch
  • Use templates for faster design
  • Add products using the product picker
  • Segment your audience for better targeting

Best practices:

  • Write clear subject lines and preheaders to avoid spam filters
  • Test different versions of emails (A/B testing)
  • Schedule emails strategically to avoid overwhelming subscribers

Set up automations

Popular automations include:

  • Welcome emails for new subscribers
  • Abandoned checkout reminders
  • Order follow-ups
  • Promotional sequences

Important:

If you enable these in Omnisend, disable the same emails in Big Cartel to avoid duplicates

Common use cases

  • Growing your email list with popups and signup forms
  • Sending newsletters about new product drops
  • Recovering abandoned checkouts automatically
  • Segmenting VIP customers for exclusive offers
  • Running seasonal campaigns or promotions
  • Building landing pages for launches or special collections

Troubleshooting Omnisend

  • Make sure the form is enabled in Omnisend
  • Confirm your shop is not in maintenance mode
  • Check display rules (timing, targeting)
  • Test on another browser or device

Omnisend says you need code or a developer

  • Ignore custom platform instructions
  • Use the Big Cartel Apps Center connection instead
  • Only use embed code if adding forms to custom pages

Can’t find popup or form settings

  • All forms and campaigns are managed in Omnisend, not Big Cartel

Not sure if Omnisend is connected

  • Go to Apps → Manage connected apps
  • Look for Omnisend in the list
  • If missing, reconnect the app

Customers receiving duplicate emails

  • Disable overlapping emails in Big Cartel (like abandoned checkout)
  • Let Omnisend handle those instead

Getting Support for Omnisend

For questions or issues specifically related to using Omnisend features:

  1. Visit Omnisend's Support Center.
  2. Contact Omnisend's customer support team directly through their platform.

For questions about the connection between Big Cartel and Omnisend, contact Big Cartel's support team.

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