Your Dashboard gives you a quick snapshot of how your shop is performing. It helps you track traffic, orders, conversions, and revenue so you can better understand what's working and identify trends over time.
Use the date range controls and timeframe selector to view your shop's performance by day, week, month, or year.
Understanding the Dashboard
The graph at the top of the Dashboard lets you compare visitors and orders over the selected time period.
- Visitors are shown in blue.
- Orders are shown in purple.
Use the graph to spot trends, compare performance across different time periods, and see how traffic and sales change over time.
Note: Visitors aren't tracked while your shop is in maintenance mode since shoppers can't access your storefront.
Visitors
The Visitors card shows how many visits your shop received during the selected date range.
This includes both new and returning visitors, helping you understand how much traffic your shop is getting.
Orders
The Orders card shows how many orders were placed during the selected date range.
Cancelled orders are automatically excluded from your totals, giving you a more accurate picture of your shop's sales activity.
Conversion
The Conversion card shows the percentage of visitors who placed an order.
Your conversion rate is calculated by dividing the number of orders by the number of visitors.
A higher conversion rate generally means more visitors are making purchases.
Revenue
The Revenue card displays your shop's net revenue, providing a more accurate view of your earnings.
Net revenue:
- Subtracts refunds on the day they're processed
- Subtracts order discounts
- Excludes taxes and shipping charges
- Excludes cancelled orders
Hover over the Revenue card to view a tooltip explaining how net revenue is calculated.
Using Your Stats
Reviewing your Dashboard regularly can help you understand how your shop is performing and measure the impact of promotions, product launches, or marketing campaigns.
Looking at your visitors, orders, conversion rate, and revenue together can help you answer questions like:
- Are more people visiting my shop?
- Are visitors converting into customers?
- Did a recent promotion increase sales?
- Is my net revenue growing over time?
Tracking these metrics consistently can help you make informed decisions as you grow your business.
Steps
- Log in at app.bigcartel.com.
- Go to Dashboard.
- Hover over areas of the graph to view a breakdown of visitors, orders, conversion rate, and revenue for that time period.
- Adjust the timeframe below the graph to take a shorter or longer view of your stats. You can select All time, Last 7 days, Last 30 days, or Month to year from the dropdown to get a more detailed look at how your shop is performing.