Adding a discount allows you to create promotional codes that can be used by your customers to get a discount on their purchases. This can help drive sales, attract new customers, and retain existing ones.
Why You Should Use It
Boost Sales: Encourage more purchases by offering attractive discounts.
Get Larger Order Sizes: Increase the average order size by setting minimum purchase requirements for discounts.
Attract New Customers: Use discounts as a tool to draw in new shoppers.
Drive Repeat Customers: Reward loyal customers with special offers.
Types of Discounts and When to Use Them
Our discount feature offers a variety of options to help you manage promotions effectively. Here’s a breakdown of what’s possible and how to use each type to get the most benefit:
When a Customer…
Orders anything: The discount applies to any order, regardless of the total amount or number of items.
Use this to: Offer general promotions that apply to all purchases.
Spends at Least a Certain Amount: Set a minimum purchase amount to qualify for the discount, encouraging larger orders.
Use this to: Encourage customers to spend more by setting a minimum order value.
Orders at Least a Certain Number of Items: Require a minimum number of items in the order to use the discount, promoting bulk purchases.
Use this to: Increase the number of items per order.
Give Them…
Free Shipping: Removes the shipping cost for the customer.
Use this to: Reduce cart abandonment and make online shopping more attractive.
A Percentage Discount: Offers a percentage off the total order amount (e.g., 10% off).
Use this to: Promote site-wide sales or seasonal discounts.
A Flat Rate Discount: Provides a fixed monetary reduction on the total order amount (e.g., $10 off).
Use this to: Offer specific promotions or clear out inventory.
On…
Their Entire Order: The discount applies to the total order value.
Use this to: Simplify discounts that apply to everything in the cart.
All Items in a Specific Category: Applies the discount to items within a selected category.
Use this to: Focus on promoting specific categories or clearing out stock.
A Specific Product: The discount is valid only for a particular product.
Use this to: Boost sales of particular items or introduce new products.
Starting…
Now: The discount becomes active immediately.
Use this to: Run immediate promotions or flash sales.
On a Specific Date: Set the discount to start on a future date.
Use this to: Plan promotions in advance, such as for holidays or special events.
Expiring…
Never Expires: The discount code remains valid indefinitely.
Use this to: Offer ongoing promotions without an end date.
On a Specific Date: Set an expiration date for the discount.
Use this to: Create urgency and limit the duration of the promotion.
When It’s Used a Certain Number of Times: Limit the number of times the discount can be used.
Use this to: Control the budget for promotions and maintain exclusivity.
Tips for Effective Discounts
Clear Communication: Make sure your customers know about the discount and how to use it.
Strategic Timing: Offer discounts during peak shopping times or to clear out old inventory.
Track Performance: Monitor the effectiveness of your discounts and adjust as necessary.
Set Minimum Purchase Amounts: Encourage larger purchases by setting a minimum amount that customers need to spend to use the discount. Look at your average order size and set the minimum a bit higher to boost sales.
How to Use It
Step 1: Create a Code
Navigate to Discounts: Go to your Big Cartel admin page and select ‘Discounts’ from the menu bar at the top.
Add New Discount: Click on the ‘Add Discount’ button.
Step 2: Describe Your Discount
Discount Name: Give your discount a name that is recognizable and descriptive.
Discount Code: Create a unique code that your customers will enter at checkout.
Step 3: Set Discount Options
Type of Discount: Choose between percentage off, fixed amount off, or free shipping.
Discount Value: Enter the value of the discount.
Minimum Purchase Amount (Optional): Set a minimum purchase amount required to use the discount.
Usage Limits (Optional): Limit the number of times the discount can be used or restrict it to a limited number of customers.
Active Dates: Set start and end dates for when the discount can be used.
Step 4: Save and Promote Your Discount
Save Discount: Click ‘Save’ to activate your discount.
Promote: Share the discount code with your customers via email, social media, or on your website.
FYI - only one discount code can be entered per transaction, and discount cannot exceed the total product value.
Steps
Log in at my.bigcartel.com: Open your browser and log in to your Big Cartel account.
Go to Discounts: Select ‘Discounts’ from the menu.
Create a New Discount Code: Click the Add discount + button.
Create a Code: Enter a unique discount code or click the dice to generate one.
Describe Your Discount: Provide a description that your customers will see at checkout.
Set Eligibility: Choose when the discount applies (e.g., on any order, minimum amount spent).
Choose Discount Type: Select from free shipping, percentage off, or flat-rate discount.
Specify Items: Decide which items the discount applies to (specific products, categories, or entire order).
Set Active Dates: Choose when the discount starts and ends.
Expiration: Decide if and when the discount code expires.
Save and Share: Click ‘Save’ and share your new code with customers.
