Creating effective discount codes can transform your online selling strategy. Here's everything you need to know to design promotions that drive real results!
Drive more sales: Encourage hesitant shoppers to complete purchases
Increase order value: Watch your average cart size grow with strategic minimums
Attract new customers: Give first-time buyers that extra push to try your products
Build loyalty: Keep shoppers coming back with special offers they'll love
Choose the trigger that best matches your goals:
Any purchase: Apply to all orders without minimum requirements - perfect for general promotions or new product launches
Spending threshold: Set a minimum purchase amount to boost your average order value
Item quantity: Require a minimum number of items - ideal for inventory clearance
Free shipping: Remove shipping costs completely - a top way to reduce cart abandonment!
Domestic only: Control international shipping costs
International only: Expand your global customer base
Anywhere (default): Maximum appeal for all customers
Percentage discount: Offer a percentage off qualifying items - works great for sitewide sales and seasonal promotions
Set amount per order: Apply a set discount to the entire order when qualifying items are in the cart - creates clear, straightforward savings
Set amount per item: Discount each qualifying product - excellent for encouraging multi-item purchases
Entire order: Keep it simple with a storewide discount that's easy to promote
Specific categories: Focus on promoting particular product groups that need a boost. Diamond sellers can select multiple categories.
Individual products: Highlight specific items for new product introductions or clearing inventory. Diamond sellers can select multiple products.
Start options: Launch immediately for flash sales or schedule for future events
End conditions: Set an expiration date, usage limit, or keep it ongoing
One use per email address: Limit the code to one use per customer email - perfect for newsletter signups and first-time shopper incentives
Automatic discounts: Let your store do the work! Discounts apply instantly when cart conditions are met, eliminating the friction of manual code entry (Diamond plan only)
Include free shipping with discounts: Create irresistible offers by combining price reductions with shipping incentives - a proven conversion booster! (Diamond plan only)
Invest in tools that deliver real results. Diamond plan's advanced discount features pay for themselves by significantly boosting conversion rates, increasing average order sizes, and building customer loyalty.
Automatic discounts eliminate the friction that leads to abandoned carts, multi-targeting capabilities let you create sophisticated campaigns with minimal effort, and combining discounts with free shipping creates irresistible incentives that drive immediate sales. It's not just an upgrade - it's a strategic investment in your store's growth!
Remember that only one discount can be applied per transaction. For orders eligible for multiple automatic discounts, the system applies the one providing the greatest value to your customer.
Ready to boost your sales with strategic discounts? Start creating your first promotion today! 🚀
Go to your admin dashboard and select "Discounts"
Click "Add Discount" to begin
Create a memorable discount code for your customers to enter at checkout and add a brief description (shows up in the cart)
Set your conditions, discount type, and value
Choose which products it applies to
Set your start and end dates
Configure any additional options
Save and start promoting! Add it to your shop banner, or share it to your newsletter or social media followers.
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