A custom domain is a great way to brand your shop and let your customers know they've arrived at your little place on the internet.

But what if you do more than sell goods online? Say you're a freelance illustrator or full-time photographer, and you just sell prints on the side. That's where a subdomain can come in handy.

Setting up a custom subdomain is a pretty painless process, but it's a little different depending on who you're using as your domain provider. We know that remembering where all the settings and switches are can be more than you want to deal with, so we've put together instructions for the most popular domain providers in our custom domain help article.

Whatever you do, just remember that domains, like a great logo or product photography, are all about making your work stand out. Memorable names are better than a long string of characters. Typically, shorter is better. Take advantage of subdomains to extend your brand across the internet.

Article header image created by illustrator Yuko Okabe.